We decided to use postcards for a recent mail-based marketing campaign in a new market we were entering. Postcards are great because they give us the ability to catch the readers eye quickly and provide short, simple, digestible information without the hassle of having to open an envelope.
In order to keep things short and simple, we used familiar icons that are easily recognized by the target audience. We then included a short bulleted list on the back that helps to further outline our offerings. The idea behind this being: the recipients could quickly see who we are, what we do, where we are, and how to get in touch with us if they wanted more information.
The cards are also visually appealing and small enough in size that it wouldn’t be an eyesore to store them on your desk, or even a peg board or similar. This makes it so easy for someone to keep our info right at their side for when they need it most. And with our beautiful colors and branding, it will always catch their eye. Reminding them that VividRock is here to support them.